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Dancing with the Devil?

  • mzuzukilesoni
  • Apr 3
  • 2 min read


Trust is the foundation of any business relationship, but contracts alone cannot safeguard against dishonesty. Entrepreneurs often focus on crafting watertight agreements, assuming legal documents will protect them from unethical behaviour. However, dealing with someone who lacks integrity can be costly, not just financially but also in terms of time and energy. Before entering any business arrangement, due diligence is essential.


Observing how an individual interacts in different scenarios can reveal a great deal about their character. Pay attention to their consistency in communication, their treatment of colleagues and service staff, and whether they follow through on commitments. A person’s past behaviour is often the best predictor of their future actions. Casual conversations with mutual contacts can also provide insight into their reputation. When doing this, it is important to ask people you trust. Seeking opinions from those who have no vested interest in the potential deal can help ensure you receive honest and unbiased feedback.


Formal background checks can further strengthen your assessment. Platforms such as Dun & Bradstreet provide credit reports and financial histories for businesses, though they may be limited when assessing individuals who are not formally tied to a company. Court records, insolvency registers and even media reports can shed light on any history of fraud or legal disputes. In some cases, reviewing social media activity can offer a window into a person’s professional conduct and values.


A clear red flag is someone who is overly secretive or avoids discussing past ventures in detail. Transparency is a key indicator of trustworthiness. If someone hesitates to provide references or their explanations feel inconsistent, it is worth questioning why. Even when a potential partner appears convincing, trust should be built gradually. Start with smaller engagements before committing to long-term agreements, allowing time to gauge their reliability in practice.


Legal agreements remain important, setting clear expectations and mechanisms for accountability. However, they should not replace thorough vetting. A well-drafted contract cannot prevent an untrustworthy individual from attempting to manipulate or break it. Identifying warning signs early can save entrepreneurs from costly disputes and wasted efforts.


Business is not just about securing the right deal but also about choosing the right people. Taking the time to evaluate potential partners beyond surface-level impressions will always be a worthwhile investment.


The StartUp Legal offers expert legal services tailored for SMEs, helping you secure a winning edge. For personalized support, book a complimentary consultation: https://calendar.app.google/nw7y8uhXBuXcWSuaA or email us at hello@thestartuplegal.co.za.

 
 
 

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